Her approach is detailed, intentional, and rooted in creating color that feels polished while still natural to the client wearing it.

Through Beauty by Val LLC, she has built her work around helping clients feel confident, cared for, and understood in the chair. Val’s favorite transformations are the ones that bring out a client’s best features while still feeling effortless and true to their style.

Behind the chair, Val values trust, communication, and the process it takes to create beautiful, lasting results. Whether she is softening a blonde, adding brightness, or creating a full transformation, her goal is always the same: for each client to leave feeling confident in what they see.